【培訓安排】2016年12月29日-北京亮馬河飯店
【課程背景介紹|Course Background】: 職場白領(lǐng)們每天的工作中有70%時間用在筆頭交流上，包括電子郵件、工作進度報告、提案、意向書等。要想平步青云蒸蒸日上，"您"不僅得會做，更要會寫。
寫作習慣形成寫作性格，寫作性格決定一個白領(lǐng)的職業(yè)命運。但是，當要撰寫重要郵件或報告時， 面對空白的稿紙或屏幕，腦子里確一片混沌。
如何做到"先想后寫"？如何搭建你的文章結(jié)構(gòu)？如何讓你的書面語言更有說服力？如何對不同文化背景的同事、
客戶溝通負面、敏感事件？
ICH宜咨邀請到金牌講師及暢銷書作家戴愫老師，深入為大家解析商務英語的溝通技巧，從職場書面溝通的規(guī)則和現(xiàn)代外資企業(yè)特有的溝通思維方式出發(fā)，幫你擺脫寫作中的"白屏綜合征"，擺脫中式英文的烙印，輕輕松松走職場。
Though employees spend 70% of work hours using English emails and reports as communication channel, they rarely receive systematic training on the topic of written business communication. Therefore, we often send and read sloppy emails and confusing reports at workplace.
On the technical level, they are good. But in their role, as an effective communicator on paper, there are some definite gaps. They need to learn how to dig into an idea for three levels to show their thoughtfulness, then exchange ideas clearly, and finally persuade the reader both in mind and in heart.
【課程特色|Course Features】:首先，這不是一堂英文課，所以我們不會花太多時間解釋語法規(guī)則。我們的重心在于提高職場書面溝通力。職場生存術(shù)被完美地編入進課程。First, this is not an English class, so we are not talking too much about the general English grammatical rules on writing. Instead, We will focus on the workplace written communication soft skills. The workplace surviving tips are so important that they are perfectly weaved into the course.
其次，戴愫老師創(chuàng)造的"TCS三級跳"的構(gòu)思方法簡單易學。你會形成先想后寫的習慣 -先想想"語氣、內(nèi)容、結(jié)構(gòu)"。這個方法證明，寫作不是天賦，而是后天習得的技能。Second, "TCS steps," created by Ms. Dai, are easy to learn and follow. They help you form the habit of thinking before writing - you will think about "Tone, Content, and Structure." They prove that writing is not a gift; it is a skill.
第三，英語寫作就是一種形式的跨文化溝通。我們會運用"泛指溝通vs.特指溝通"這一文化維度，剖析怎樣在對西方人的寫作中，尤其是在表達敏感和負面信息時，展示專業(yè)和禮貌。我們要秒殺中式英文。Third, English writing is a form of cross-cultural communication. We will use cultural dimension of "diffused vs. specific" to teach you how to show professionalism and politeness to westerners in written communication, especially when delivering negative or sensitive information. We will get rid of "Chinglish."
最終，您不開口也會贏。In the end, you will win without speaking.
【課程大綱|Outline】:一、認識"TCS"寫作思維 使用正確的語氣：讓讀者情感上舒適
發(fā)散思維，提供所有必需的信息：讓讀者被周到地溝通（思維的廣度）
收攏思維，構(gòu)建金字塔結(jié)構(gòu)：讓讀者邏輯上被說服（邏輯的深度）
案例討論一：辦公室經(jīng)理發(fā)出的一封號召同事們改變行為的郵件
二、電子商務郵件的"六大部分"，你真的知道每個部分標準而高效的寫法嗎？
標題：精+確
稱呼：由"事件的性質(zhì)"而不是"你們的關(guān)系"決定
開頭：要話先說，結(jié)論先行
細節(jié)：提供"所有的必需的"信息
請求：清晰、對話式
結(jié)尾：友好而開放
電子郵件中的禁區(qū)
按send鍵之前，你確定要發(fā)這封電子郵件嗎？
案例討論二：有技巧地催促同事按時交報告
三、讓書面語言有說服力--明確
采用信息化語言：第一給數(shù)據(jù)，第二給事實，少用形容詞
用50個最有駕馭力的動詞提升文章的氣勢
從學術(shù)派轉(zhuǎn)為商務風
用連接詞"秀出"邏輯關(guān)系
案例討論三：向上級要批準
四、處理敏感/負面/尷尬的事件--積極 利用人"堅持一致性"的語言去說服
陳述"能/應該"做的，而不是"不能/不應該"做的
"就事不就人"的措辭
案例討論四：回復投訴信
【Comments】 1、戴老師的課程讓我掌握了很多平時在寫英文郵件時不太會注意的地方。整個課程內(nèi)容 給我的感覺是目的性非常明確的。-- Rachel Wang, HR Training & Development, Superbrandmall
2、條理清晰，重點突出；理論結(jié)合實例，便于學生更好的理解課程內(nèi)容的關(guān)鍵點；課堂 氣氛也相當活躍。本人受益匪淺。-- Dash Xu, Sales Engineer, KERN-L
IEBERS PIERON Autoparts
3、所授課程目標，編排很明確，合理。知識的系統(tǒng)性和課程內(nèi)容的適用性都非常優(yōu)秀，最主要是
培訓師能在授課過程中營造很好的課堂氣氛，結(jié)合我們的反應關(guān)注程度，很 好把握課堂進度，鼓勵我們參與到課堂環(huán)節(jié)中去，激發(fā)我們的獨立思考能力。使我很好的掌握的所授內(nèi)容。非常感謝！-- Zhou Yi，帝凡黎國際貿(mào)易有限公司
4、老師豐富的學習經(jīng)歷和多彩的工作實戰(zhàn)經(jīng)驗為培訓課增加了厚實的砝碼。講解時清晰 的思路配合案例的分析很容易聽懂和掌握，課間穿插小游戲幫助要點的理解很有趣。可愛的性格更吸引人，希望以后有機會能再聽到她的培訓課。-- Zhou Xiaoxuan，泛捷集團
【培訓師簡介|About Trainer】：戴愫 (Su Dai)主要學習及工作經(jīng)歷 ：畢業(yè)于四川外國語大學和西南政法大學，分別獲英語學士學位和法學學位，后就讀于美國馬里蘭大學，獲教育
領(lǐng)導力與政策研究碩士學位。有著十多年海外(美國、新加坡)的工作和管理經(jīng)驗，在美期間她曾在全球最大的公共服務提供商ResCare華盛頓DC國際總部，擔任辦公室經(jīng)理、中國
項目經(jīng)理（
主管中國護士項目），在Astar教育集團的弗吉尼亞分部擔任課程總監(jiān)。她還曾擔任過新加坡S P Jain商學院的東亞地區(qū)首席代表，負責中國大陸、香港、臺灣和韓國四地的市場推廣工作。
曾在中山大學和新東方任教，多次被評為學生最喜愛的講師。同時她還曾是美國"Job Corps Newsletter"《職業(yè)教育通訊報》總編輯。
主要出版物 ： 她對中西方文化差異和英語語言有著深入了解和研究。她2014年最新出版的熱銷書籍《不會寫，怎敢拼外企--TCS 三級跳 解析商務英語寫作經(jīng)典案例》。此書一出，改變了市面上沒有介紹商務英語寫作"方法"的格局，書中闡述的商務英語寫作的"實際操作步驟"成為了職場白領(lǐng)們的寫作圣經(jīng)，出版不久后很快便登上了暢銷書排行榜，第一年便加印了兩次。2004年和2005年，她曾出版過兩本在國內(nèi)暢銷的英文學習書籍《新概念英語句典》第二、三冊。在美期間，她還出版過一本關(guān)于文化沖突的暢銷書"China: Perspectives of A Transplanted Mango"《一顆移植芒果眼中的中國》，該書在美國上架后大受歡迎，多次被邀請到百事、蘋果等跨國企業(yè)做跨文化交流主題的培訓。
Ms. Dai has extensive overseas management experience after working in U.S. and Singapore for more than ten years. Currently she is a professional trainer.
During her stay in the U.S., Ms. Dai served for the global largest provider of public service, ResCare, as the Office Manager of international headquarters in Washington D.C., and China
Project Manager in charge of China Nurses Project; she also served as Course Director of Astar Education Group Virginia Division.
Besides, she held the post of East Asia Chief Representative of S P Jain Business School in Singapore, responsible for the brand promotion in China Mainland, Hong Kong, Taiwan and South Korea markets.
After her graduation, she once worked as English teacher in Sun Yat-Sen University and New Oriental Education Group. She was also the editor-in-chief of U.S. Job Corps Newsletter.
Ms. Dai has in-depth understanding and research in cross-cultural differences and English language. Her latest published book in 2014, TCS Steps in Business Writing, is the first book in China to analyze writing skills from the perspective of communication rules. It is highly recommended by "Amazon Book". In 2004 and 2005, she respectively published two best-selling books on English learning---- Sentence by Sentence,Volume I and II. During her stay in the U.S., she published a best-selling book on cultural conflict, China: Perspectives of A Transplanted Mango, which was very popular as soon as it hit shelves. She started training career back then, giving workshops on cross-cultural communication to multinational companies.
Ms. Dai graduated from Sichuan International Studies University and Southwest University of Political Science and Law, receiving BA in English and BA in Law. Then she furthered her study in University of Maryland and received master's degree in Educational Leadership and Policy Studies.
主要服務的部分客戶Major Clients： 索尼、歐萊雅、百事可樂、強生、蘋果、上汽、博格華納、朗盛、穆格、捷邁、國網(wǎng)物資、中國電信、上海大眾、虎撲體育、塞拉尼斯、外聯(lián)發(fā)、卓非柏勤、ABB、歐時、馬斯達、阿澤雷斯、普順帶扣、派克鋼筆、安聯(lián)保險、天祥、上海冠東、星展銀行、外航服務、正大廣場、菲斯卡、泛捷、澳航、克恩-里伯斯、MAN、中國人壽、愛孚迪、帝凡黎、采埃孚、樂金、浦東機場、科世達、荷美爾、天納克、歐司朗、加利、中鈔油墨、貝科涂料、泰而勒、泰科，等
Sony, L'Oreal, Apple, PepsiCo, SAIC, BorgWarner, Lanxess, Moog, Zimmer, State Grid Material Co. Ltd, China Telecom, Keysight Technologies, Celanese, UDC, Travis Perkins, ABB, RS, Masdar, Azelis, Parker Pen, Alcatel-Lucent, Johnson & Johnson, Allianz Insurance, Intertek, DBS Bank, FASCO, Super Brand Mall, Fiskars, Eurasia, Johnson & Johnson, Kern-Liebers, China Life Insurance, MAN, FFT, Devanlay, Azelis, LG, PVG, Volkswagen Group, Hormel, Tenneco, OSRAM, China Banknote Printing and Minting, Greatview, Bosch, Taylor.
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